Case Study · 2019–2025
FLEXXI — Healthcare Marketplace Ecosystem
A healthcare startup connecting families with vetted caregivers. I designed the platform from early concept through production — web, two mobile apps, an operations dashboard, and a conversational care assistant.
- Project
- Flexxi — Healthcare Platform
- Role
- Product Designer
- Focus
- Dashboard UX · Caregiver Workflows · Mobile UX · Design Systems · Developer Collaboration
Flexxi is a healthcare startup connecting families with vetted caregivers across Germany. I worked directly with the founders and developers, from early concept through production.
- Role
- Product Designer / UX/UI Designer
- Product
- Two-sided healthcare marketplace
- Platforms
- Two mobile apps, website, operations dashboard
- Scope
- UX flows, UI design, design system, prototyping
- Tools
- Figma, Figma Make
Flexxi connects people looking for care with the professionals who provide it. Both sides needed their own connected experience, with an operations team managing the marketplace in between.
- FamiliesNeeded trust
- Clear, safe steps for an emotional decision about care.
- CaregiversNeeded speed
- Fast, readable mobile tools for working on the go.
- OperationsNeeded control
- The right data to run a growing marketplace.
Mapping a two-sided care marketplace
Flexxi connected people looking for care with professionals providing it. I mapped both sides of the experience to understand how onboarding, orders, communication, payments, and account management connected across the product.
Designing a multi-entry onboarding system
Separate onboarding flows for families and caregivers, each with several sign-in options.
- Multiple entry points — email, phone, Google, Apple
- Separate flows for families vs. caregivers
- Edge cases mapped early to reduce drop-offs
From care need to active order
I designed the request flow to guide users through the key decisions needed to find and book care, including service type, scheduling, duration, pricing, provider selection, and ongoing order management.
Marketing & Web Experience
The public website: homepage, the family find-care flow, and the caregiver side.
Two apps. One care ecosystem.
A family app for finding and booking care, and a caregiver app for accepting requests and managing shifts. Both share one visual and interaction language.
Families can request support, compare care options, and manage bookings directly from their phone.
Caregivers receive matched requests, manage active shifts, and track earnings in one simple workflow.
Admin & Operations Platform
The internal dashboard for the operations team: bookings overview, caregiver and customer management, and orders and payments.
Smart Application
Assistant
Turning a 200+ question healthcare form into a guided conversation.
To apply for government care support, users had to fill in a PDF form with more than 200 questions — difficult for anyone, and especially for elderly users.
Guided Application Experience
The assistant asks one question at a time and only shows what is relevant to each user.
- One question at a time
- Reduced cognitive load
- Clear and structured progression
Design decisions
Break Complexity into Steps
200+ questions transformed into small, manageable interactions.
Conversational UX
Replaced traditional forms with a guided, human-like interaction.
Progressive Disclosure
Only relevant information is shown at the right moment.
Emotional Design
Friendly assistant reduces stress and builds trust for elderly users.
Five years of embedded product work.
Flexxi grew from an early concept into a multi-surface product. I worked on it across web, mobile and internal tools, and stayed close to the developers through implementation.
Let's build something worth using.
Available for product design roles, long-term product partnerships, and freelance engagements.